This Founder Thought He’d Discovered a Valuable Moon Rock. The Object Was Actually Worthless, But It Still Brought Him Immense Success. Posted byCheryl Snapp Conner May 18, 2021 Leave a comment on This Founder Thought He’d Discovered a Valuable Moon Rock. The Object Was Actually Worthless, But It Still Brought Him Immense Success. For entrepreneur Eric Lapp, founder of The Raleigh House, a cheap piece of iron slag was the key to his company’s successful launch.