While merch sales remain a strong source of revenue for artists, CDs no longer bring in the cash they once did. Still, compact discs can still serve a variety of valuable functions when it comes to marketing and promoting your band.
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In this recent post on MusicThinkTank, Bjorgvin Benediktsson discusses how artists who may be having a difficult time selling their CDs the conventional way can offload them on fans through more unorthodox promotional techniques.
“The first thing to remember is that your CDs aren’t worthless just because people aren’t buying them. It’s just that the CD format holds less value for your audience. It’s not that they don’t want to have a copy of your CD, it’s that if they have a more convenient solution they will always choose that one.”