Execs at Coca-Cola Laughed at Her Idea to Start an Unsweetened Flavored Water Company. Now Her Company Is Worth Millions. Posted byJames McKinney March 10, 2021 Leave a comment on Execs at Coca-Cola Laughed at Her Idea to Start an Unsweetened Flavored Water Company. Now Her Company Is Worth Millions. Kara Goldin didn’t have a background in health or nutrition, but she didn’t let that stop her from founding Hint.