Barbie gets her crown back! 2020 was his best year in sales after betting on inclusion, the ‘body positive’ and demolishing gender roles Posted byEntrepreneur en Español March 1, 2021 Leave a comment on Barbie gets her crown back! 2020 was his best year in sales after betting on inclusion, the ‘body positive’ and demolishing gender roles The reinvention of Barbie brought Mattel the most growth in two decades, as its shares rose more than 50% and specialists project more success in the future.