Market-Defining Keywords: Find Out Where They’re Being Used & How To Use Them Yourself Posted byEric Ward and Garrett French January 23, 2020April 19, 2021 Leave a comment on Market-Defining Keywords: Find Out Where They’re Being Used & How To Use Them Yourself Once you’ve defined your most effective keywords, it’s time to hunt for how they’re being used effectively online so you can find the best link-building opportunities for your site.