Spotify is getting serious about podcast advertising. Last July, we asked if podcasts can help the company to scale its ad business and if so, how? At the time, we forecast, based on a clue given to MBW in October 2018 by Brian Benedik, Spotify’s former VP, Global Head of Advertising Sales, that a “scalable … Continued
The post Spotify launches ‘Streaming Ad Insertion’ tool for podcast advertising appeared first on Music Business Worldwide.