Warner Music Group has entered into a licensing deal with fast-growing music discover app Audiomack. The partnership marks Audiomack’s first with a major label.
The streaming service, which allows independent artists to upload an unlimited amount of music for free, says it has achieved 210% year-over-year growth in daily active users over the last 12 months.
Together, the companies say they will focus on the entrepreneurial spirit of artists in the streaming world, with the hopes to break emerging artists and connect fans with rising talent before they hit the mainstream.
Launched in 2012 by Dave Macli and David Ponte, Audiomack began as a mixtape hosting site for hip-hop artists like A Boogie wit da Hoodie, Migos, Fetty Wap, Kevin Gates and Chance The Rapper, and has since grown across genres including hip-hop/rap, R&B, Latin, electronic, Afrobeats, dancehall/reggae, and more.
Audiomack also creates original content through its Trap Symphony series, which pairs an orchestral ensemble with hip-hop stars to create reimagined versions of their top songs; the Fine Tuned series, where artists pair up with live instrumentalists to create renditions of their latest releases or biggest hits; and a number of other video and editorial offerings.
Allan Coye, Vice President of Digital Strategy & Business Development, Warner Music Group said: “It’s important that we take a principled but adventurous approach to empowering entrepreneurialism. We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack. The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music. We’re very much looking forward to working with David, Dave, and the entire Audiomack team.”
Dave Macli, CEO, Audiomack added: “We’re extremely excited to embark on this revolutionary deal with WMG. Warner has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to Audiomack’s eight million monthly users.”