“Thank u, next” took on new meaning over the weekend as BLACKPINK’s ‘Kill This Love’ music video broke three records for its YouTube debut, including beating Ariana Grande and BTS to claim the most viewed 24 hour debut of all time.
BLACKPINK now has:
- the biggest YouTube Premiere of all time, with peak concurrent views reaching over 979,000
- the fastest music video to 100M views, reaching the milestone in under 3 days
- 1he most viewed music video debut in YouTube history, earning 56.7 million views in its first 24 hours
Top 10 24 Hour Debuts:
- BLACKPINK – ‘Kill This Love’ M/V – 56.7 million
- Ariana Grande – thank u, next – 55.4 million
- BTS (방탄소년단) – IDOL Official MV – 45.9 million
- Taylor Swift – Look What You Made Me Do – 43.2 million
- Eminem – Killshot – 38.1 million
- BLACKPINK – ‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V – 36.2 million
- PSY – GENTLEMAN M/V – 36 million
- BTS (방탄소년단) – FAKE LOVE Official MV – 35.9 million
- TWICE “YES or YES” M/V – 31.4M
- Nicky Jam x J. Balvin – X (EQUIS) | Video Oficial | Prod. AfroBros & Jeon – 29.7 million