African streaming and download service Boomplay has inked a direct licensing agreement with Warner Music to bring the company’s global music roster to millions of music fans across the continent.
The deal will see Boomplay distributing Warner Music’s extensive catalog of more than one million songs to listeners in countries such as Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
Similarly, Warner Music’s artists will be given direct access and exposure to Boomplay’s more than 42 million regional users.
Joe He, CEO of Boomplay, said in a statement: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.’”
Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, added: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.”
In November of 2018, Universal became the first major to partner with Boomplay. The company now boasts a catalog of up to five million songs.