Move over Muzak, Apple has filed a trademark application for “Apple Music For Business.” The filing covers “broadcast and transmission of streamed music, audio, video, and multimedia content by means of radio, television, internet, and satellite for business use,” and would appear to signal Apple’s intention to enter the lucrative music-for-businesses market.
All music played in businesses, retailers and public place must by licensed. Several companies, including the Spotify backed Soundtrack You Brand, offer music streams for business that include the proper licensing.
Apple’s Trademark Application 88210568 cover these categories.
International Class 038: “broadcast and transmission of streamed music, audio, video, and multimedia content by means of radio, television, internet, and satellite for business use.”
International Class 041: “production of programmed music and video displays for subscribers; audio and video recording and production services for others; music service, namely providing specially programmed background music for retail establishments, public areas, and commercial establishments; providing radio, internet, and satellite music programming by means of telecommunications networks, computer networks, the Internet, satellite, radio, and wireless communications networks; musical, radio, television and video entertainment services, namely, custom arrangement and editing of music, audio and video programs; Custom music programming services.