Today, Facebook has amped up its mobile app with the announcement of a new feature that allows users to watch live and recorded videos.
The new feature is very similar to Snapchat in the sense that it is live and it will allow users to add comments and emoji’s on top of the videos.
The app also allows the user to send invitations to friends to watch with them, and there is a live map on desktop which showcases people’s videos in more than 60 countries so users can see what’s happening around the world. As well as this, it allows the users to ‘go live’ in Facebook groups and Facebook events. These new features makes the social network platform a fun and interactive playground for users to connect more with friends and family. With these new added features underway the social media giant is reaching out to its younger audience, and it’s also giving its existing users reason to spend more time on the app.
Back in 2013, Facebook reportedly tried to buy Snapchat for a recorded $3 billion in cash, but the Snapchat founders declined the offer. Now, Facebook has coincidentally gone and made a very similar feature of their own. Will we see the hundred million people using Snapchat daily shift over to Facebook? Who know’s. Snapchat could be regretting not accepting that sale right now. Facebook has a massive 1.59 billion monthly active users, with 1.04 billion logging in daily. Even if a small percentage of these use the mobile app that’s still a much bigger audience than Snapchat’s.
But, these additional features are not only geared towards users of the network, but towards businesses as well. According to reports, the social network site has targeted some news outlets to broadcast their news directly through live video on Facebook, allowing them to earn revenue through ads. The platform will offer these businesses key metrics, such as the total number of unique people who watched the video whilst it was live, and a visual representation of the number of viewers during each moment of the live broadcast.
(Pixaby Image, CC0 Public Domain)
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