Why This Intimate Apparel Founder Walked Away from a Wholesale Business That Was 700 Stores Strong Posted by July 3, 2018 Leave a comment on Why This Intimate Apparel Founder Walked Away from a Wholesale Business That Was 700 Stores Strong Knix founder Joanna Griffiths built a company to serve women — all women. When her wholesale partners were failing her customers, she made a drastic pivot.