This Pittsburgh rapper, his brother Conway and their Griselda Records camp have an innovative aesthetic combining '90s thug rap and Alchemist-style dusty loops. That, coupled with a canny marketing strategy aimed at vinyl swagbeasts – Westside Gunn's 2016 breakthrough Flygod now trades for a ridiculous $600 online – has made the Griselda team an unlikely sensation
This article originally appeared on www.rollingstone.com: Review: Westside Gunn’s ‘Supreme Blientele’ Is True-School Thug-Rap