[UPDATED] Apple Music has added 2 million subscribers since the Wall Street Journal reported 36 million in early February. Apple exec Eddy Cue told the crowd at SXSW Monday that Apple Music now has 38 million paid subscribers along with 8 million trial users.
Cue went on to say that, while Apple and Spotify have a combined paid subscriber base of 100 million, there are 2 billion potential music subscribers worldwide.