Justin Timberlake’s performance at the Super Bowl halftime show got very mixed reviews, but his streams surged 214% on Spotify in the US during the hour that followed Philadelphia Eagles’ win over New England Patriots.
The songs included in the halftime show received the following individual increases in streams:
- Filthy (266%)
- Rock Your Body (300%)
- Señorita (291%)
- SexyBack (332%)
- My Love (203%)
- Cry Me A River (329%)
- Suit & Tie (553%)
- Until The End Of Time (671%)
- I Would Die 4 U – Prince cover (916%)
- Mirrors (537%)
- Can’t Stop The Feeling! (148%)
Streams of Prince’s overall catalogue increased 205% as a result of the tribute to the late Minnesotan, and ads shown during the broadcast prompted a spike in streams of their own:
- Kia / Aerosmith – Dream On (53%)
- Squarespace / Will Powers – Adventures In Success (671%)
- Doritos and Mountain Dew / Chris Brown – Look At Me Now (72%)
- Doritos and Mountain Dew / Missy Elliot – Get Ur Freak On (77%)
- Budweiser / Skylar Grey – Stand By Me (408%)
- Lexus / Run The Jewels – Legend Has It (92%)
All increases were calculated by comparing US streams in the hour that followed the broadcast with the same hour the previous week.