JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand? Posted by May 31, 2016 Leave a comment on JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand? The airline stands by its old-fashioned stance on attire, but experts say it doesn’t have to. Here’s why.