This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million Posted by January 26, 2018 Leave a comment on This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million Andrew Medal chats with Rich Antoniello about how Complex Media is redefining the culture by sparking conversation through hip hop, sneakers, tech, news and sports.