Music writers typically find themselves drowned in a deluge of promo emails from artists and publicists, to the point where many of them are never even read. Here we look at how you can craft an email which a music writer will actually pay attention to and consider.
_______________________________
In this latest how-to guide on MusicThinkTank, Jhoni Jackson walks us through some of the best practices artists and their promoters can use when attempting to get press coverage.
“A successful subject line is about more than just getting the writer’s attention – so, you know, don’t resort to the very unprofessional and jarring EVERYTHING-IN-ALL-CAPS-with-a ton-of-exclamation-marks method. Even if you know the writer, the subject line is your first impression in your press-seeking efforts.”