While many artists may have grown to become more reliant on other forms of social media marketing such as Facebook or Twitter, statistics show that email remains far more effective.
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In this fresh new post on MusicThinkTank, Jon Ostrow looks the importance of email marketing, and nine different ways musicians can grow their mailing list.
“Beyond the critical fact that 80% of people between the age of 18 and 44 years-old check email before even brushing their teeth in the morning, there is really only one reason that matters.
You will now, and forever, own your mailing list.
This means that no matter which social media platforms stay relevant (or don’t), you can always directly reach your fans.”