#4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City Posted byMatthew McCreary January 15, 2019 Leave a comment on #4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City The #4 company on our Franchise 500 list knows that to grow its customer base, it must go where customers are: metropolitan communities.