As many Hypebot readers head off to SXSW, we wanted to again share a list the 39 essential music tech related meetups and sessions prepared by our friends at MusicTectonics and msuch and tech pr firm rock paper scissors. Yes, 39 is a lot to call essential, but this is SXSW…
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Guest post from MusicTectonics.com, a publication of pr firm rock paper scissors
The annual Austin gathering can be overwhelming so we at Music Tectonics and rock paper scissors have identified 39 official meetups and sessions that focus on music tech and related fields taking place at this year’s SXSW. If you are in music tech, these sessions will help you get a foothold in finding partners, peers, and programmers.
If you think we missed an event, please email us. We hope to see you at the rock paper scissors meetup!
The Official Music Tech Meetup
Music Tech Meetup
Tuesday, March 14 2:00 – 3:00 PM JW Marriott Room 208
Speaker: Sheryl Woodhouse Keese from Rock Paper Scissors PR
http://schedule.sxsw.com/2017/events/PP61399
Meetups and Pitch Sessions
Music Startup Spotlight
Tuesday, March 14 4:00 – 6:00 PM Hilton Austin Downtown 4th Floor Prefunction
20 innovative companies set to change the face of music and tech
http://schedule.sxsw.com/2017/events/OE06130
Music Publishing Meet Up
Wednesday, March 15 2:00 – 3:00 PM Austin Convention Center Austin Suite
Speaker: Darryl Ballantyne
http://schedule.sxsw.com/2017/events/PP68601
Music-Tech Elevator Pitch Session
Thursday, March 16 2:00 – 3:00 PM Hilton Austin Downtown Salon A
Speaker: Brian Zisk from SF MusicTech Summit
http://schedule.sxsw.com/2017/events/PP95782
Independent Artist Meet Up
Friday, March 17 3:30 – 4:30 PM Austin Convention Center Austin Suite
Speaker: Danielle King from CD Baby
http://schedule.sxsw.com/2017/events/PP64354
Streaming
Spotify and The New Music Economy
Tuesday, March 14 2:00 – 3:00 PM Austin Convention Center Room 12AB
Speakers: Josh Constine from TechCrunch and Stefan Blom from Spotify
http://schedule.sxsw.com/2017/events/PP67123
Keeping Music Culture Alive in a Streaming World
Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 9AB
Speakers: Jonathan Poneman from Sub Pop Records, Melvin Gibbs from Content Creators Coalition, Vickie Nauman from CrossBorderWorks, Nigel House from Rough Trade Retail
http://schedule.sxsw.com/2017/events/PP67282
Return of the Digital Music Royalty Apocalypse
Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 10B
Speaker: Paul Fakler from Aren’t Fox LLP
http://schedule.sxsw.com/2017/events/PP67837
Building Brand Narratives With Streaming
Thursday, March 16 5:00 – 6:00 PM Austin Convention Center Room 17B
Speakers: Beth Martinez from Danger Village, Craig Snyder from ReverbNation, Nico Perez from Mixcloud, Drew Thurlow from Pandora
http://schedule.sxsw.com/2017/events/PP64095
Marketing/Promotion
The Definitive Music Fundraising Style Guide: Winning the VC Beauty Contest
Wednesday, March 15 12:30 – 1:30 PM Hilton Austin Downtown Salon A
Speakers: Darryl Ballantyne from LyricFind, Many Nada from GGV Capital, Larry Marcus from Walden Venture Capital, Ted Cohen from TAG Strategic, Vincent Favrat from Musimap SA
http://schedule.sxsw.com/2017/events/PP96585
The Power of Direct to Fan Engagement
Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 9BC
Speakers: Kristin Westcott Grant from Westcott Multimedia, Vanessa Ferrer from March Cat LLC, Bram Bessoff from indiehitmaker.com, Kevin Breuner from CD Baby
http://schedule.sxsw.com/2017/events/PP61513
Transforming Online Popularity to Offline Success
Thursday, March 16 12:30 – 1:30 PM Austin Convention Center Room 17B
Speakers: Adina Friedman from Friends At Work Management, Genevieve Thompson from Back 40 Entertainment, Chris Mooney from TuneCore, Ron Pope
http://schedule.sxsw.com/2017/events/PP62398
One Fan at a Time? Maximizing Fan Engagement
Friday, March 17 3:30 – 4:30 PM Austin Convention Center Room 11AB
Speakers: Joe Cuello from Escapex, Benji Rogers from Dotblockchain Music/Pledgemusic, Rachel Yamagata
http://schedule.sxsw.com/2017/events/PP64461
Help Brands Help You
Saturday, March 18 2:00 – 3:00 PM Austin Convention Center Room 17A
Speakers: Angela Barkan from Sony Music, Brian Feat from BMF Media, Lori Feldman from Warner Bros Records, Michael Paoletta from Comma Music
http://schedule.sxsw.com/2017/events/PP65138
Sync
Signing Your Band To A Sync Rep Company
Thursday, March 16 2:00 – 3:00 PM Austin Convention Center Room 10C
Speakers: Eddie Caldwell from Music of the Sea, Tommy White from GSD&M, Cathi Black from proTunes/Musiclink, Steve Knill from GMR Marketing
http://schedule.sxsw.com/2017/events/PP64306
The Music and the Message: Sync, Media, and Ads
Thursday, March 16 3:30 – 4:30 PM Austin Convention Center Room 17B
Speakers: Bridget Perdomo from Roc Nation, Mark Frieser from SyncSummit, Mamie Coleman from Fox Broadcasting Company, Sara Matarazzo from Walker
http://schedule.sxsw.com/2017/events/PP59957
Secrets To Getting Syncs
Friday, March 17 3:30 – 4:30 PM Austin Convention Center Room 8C
Speakers: Goran Obad from Ohlogy, Mike Jansen from The Greater Goods Co, Morgan Thoryk from Capitol Records, Rudy Chung from Hit The Ground Running (HTGR)/Pusher
http://schedule.sxsw.com/2017/events/PP65050
You Got The Sync, Now What?
Friday, March 17 5:00 – 6:00 PM Austin Convention Center Room 15
Speakers: Brooke Morgan from Paper Bag Records, Jim Leavitt from The Orchard, Marni Wandner from Sneak Attack Media, Zach Fishel from Park The Van Records & Management
http://schedule.sxsw.com/2017/events/PP66044
Data
Decoding Songwriting With Data
Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 8C
Speakers: Eric Boam and Paul Jacobsen from Instructure
http://schedule.sxsw.com/2017/events/PP61452
Using Data to Discover the Next Big Thing
Wednesday, March 15 3:30 – 4:30 PM Austin Convention Center Room 17B
Speakers: Shane Tobin from Spotify, Ben Weeden from House of Blues Entertainment, Rani Hancock from Vel Records, Zeeshan Zaidi from Ticketmaster
http://schedule.sxsw.com/2017/events/PP68704
Rights & Metadata in Evolving Digital Music Space
Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center 9AB
Speakers: Dae Bogan from TuneRegistry, Jesse Morris from TuneRegistry, Bill Colitre from Music Reports Inc, Keith Bernstein from Crunch Digital
http://schedule.sxsw.com/2017/events/PP62361
Getting Meta: How to Use SEO to Promote Your music
Thursday, March 16 3:30 – 4:30 PM Austin Convention Center Room 8C
Speakers: Christopher Moon from Noisetrade, Delaney Gibson from CCXA, Mike King from iPullRank, Wes Walls from Bandzoogle
http://schedule.sxsw.com/2017/events/PP63098
How the Crazy Dutch Are Innovating Music Discovery
Saturday, March 18 12:30 – 1:30 PM Austin Convention Center Room 11AB
Speakers: Johan Gijsen from Le Guess Who?/Into The Great Wide Open, Mark Minkman from Paradiso, Marlies Timmermans from Into The Great Wide Open
http://schedule.sxsw.com/2017/events/PP67633
Licensing/Rights
Modernizing Music Licensing
Tuesday, March 14 12:30 – 1:30 PM Old School Bar (401 E 6th St)
Speakers: Chad Lawson, Michael Petricone from Consumer Technology Association, Steven Marks from Recording Industry Association of America Inc, Katie Peters from Pandora Media Inc
http://schedule.sxsw.com/2017/events/PP69164
Return of the Digital Music Royalty Apocalypse
Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 10B
Speaker: Paul Fakler from Aren’t Fox LLP
http://schedule.sxsw.com/2017/events/PP67837
Rights & Metadata in Evolving Digital Music Space
Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center 9AB
Speakers: Dae Bogan from TuneRegistry, Jesse Morris from TuneRegistry, Bill Colitre from Music Reports Inc, Keith Bernstein from Crunch Digital
http://schedule.sxsw.com/2017/events/PP62361
Navigating the YouTube Safe Harbor
Thursday, March 16 12:30 – 1:30 PM Austin Convention Center Room 10C
Speakers: David Schelzel from Best & Flanagan LLP, John Tehranian from One LLP, Kelly Klaus from Munger, Tolles & Olson LLP, Lisa Borodkin Attorney at Law
http://schedule.sxsw.com/2017/events/PP66827
Music & Commerce: Licensing Music for Social Media
Thursday, March 16 2:40 – 3:00 PM Austin Convention Center Room 10B
Speaker: David Levin from BMI
http://schedule.sxsw.com/2017/events/PP96463
Other Cool Stuff
Making Music Physical Again
Tuesday, March 14 11:00 – 12:00 PM JW Marriott Salon E
Speakers: Charlotte Brimner from Be Charlotte and Kate Stone from Novalia
http://schedule.sxsw.com/2017/events/PP68095
The 7 Hottest Topics of Music Tech in 2017
Wednesday, March 15 2:00 – 3:00 PM Hilton Austin Downtown Salon A
Speakers: Todd Tate, Claire Parr from Live in the Vineyard/ Navigation Company, Harold Gutierrez from 5B Artist Management, Tiffany Yu from Three Six Zero Group/Roc Nation
http://schedule.sxsw.com/2017/events/PP63425
How Tech is Changing the LATAM Music Industry
Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center Room 10A
Speakers: Catalina Maria Johnson from Revista Contratiempo/Beat Latino, Andres Martinez Ojeda from La Monareta, Carlos Ardila from Deezer, Tomas Uribe from Stereotheque
http://schedule.sxsw.com/2017/events/PP66619
The Future of Music Artwork is Gamified
Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center Room 8C
Speakers: Anthony Ciannamea from EFFIXX, David Wexler from Strangeloop, Isaac Cohen from Cabbibo, Roey Tsemah from Whitestone
http://schedule.sxsw.com/2017/events/PP59988
A Woman’s Take: Moving from Music to Tech Startup
Thursday, March 16 12:30 – 1:30 PM Hilton Austin Downtown Salon A
Speakers: Shanna Jade from Stem, Malika Quemerais from Facebook, Marjai Roberts from musical.ly, Cortney Harding from Cortney Harding Consulting
http://schedule.sxsw.com/2017/events/PP63166
Learning and Teaching Music in the Digital Era
Thursday, March 16 12:30 – 1:30 PM Austin Convention Center Room 11AB
Speakers: Tony Berman from Ultimate Guitar USA LLC, Eugeny Naidenov from Ultimate Guitar USA LLC, Jeff Schroedl from Hal Leonard Corporation, Marty Schwartz from Marty Music, Michael Abitbol from Sony/ATV Music Publishing
http://schedule.sxsw.com/2017/events/PP67616
Tech Innovation in Latin American Music Festivals
Thursday, March 16 2:00 – 3:00 PM Austin Convention Center Room 10A
Speakers: Carolina Castilla from Massive Act, Julian Duque from Stereotheque, Roberto Parra from Fauna Producciones, Sergio Pabon from T310/Absent Papa
http://schedule.sxsw.com/2017/events/PP67787
(Hi-res) Music For the Masses: Going Mainstream
Friday, March 17 12:30 – 1:30 PM Austin Convention Center Room 15
Speakers: Peter Downton from 7digital, Lisa Sullivan from MQA Ltd, Mandy Parnell from Black Saloon Studios, Paul Brindley from Music Ally
http://schedule.sxsw.com/2017/events/PP62927
How To Launch A Music Career From Scratch
Friday, March 17 12:30 – 1:30 PM Austin Convention Center Room 17B
Speakers: Andrew Leib from Red Light Management, Ari Herstand from Ari’s Take/Digital Musical News, Lisa Lester from Carroll, Guido & Groffman, LLP, Patti Silverman from SF MusicTech Summit
http://schedule.sxsw.com/2017/events/PP63414
Growing Tech in a Developing World
Friday, March 17 3:30 – 4:30 PM Hilton Austin Downtown Room 400 – 402
Speaker: Kaan Akin from Hackquarters
http://schedule.sxsw.com/2017/events/PP61370
Tech Matters: A Blueprint for DIY Musicians
Friday, March 17 5:00 – 6:00 PM Austin Convention Center Room 17B
Speakers: Karen Marie Mason from Artist Launch, Cherie Hu from Forbes, David Watson fro Zoo Labs, Kiran Gandhi from Madame Gandhi
http://schedule.sxsw.com/2017/events/PP61464
Music Tectonics is a publication by rock paper scissors, the PR firm that specializes in music tech and global music. This month, rps placed clients in the New York Times, Rolling Stone, Billboard, on National Public Radio’s Weekend Edition, and dozens of other high impact media outlets. Contact us here to schedule a meeting at SXSW or to schedule a strategy call to get your publicity efforts off the ground.