For bands and artists looking for a straightforward way to promote their music on Instagram, we’ve put together a few handy tips on how to tailor your Instagram feed for maximum effectiveness.
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Guest post by Ta’Rikah Jones of SymphonicBlog
Looking for a simple way to promote you and your music on Instagram? We’ve got you covered. Although we can’t guarantee that you’ll be “Insta Famous”, we’ve put together a few useful Instagram tips for musicians.
Why Instagram is one of the Best Social Media Tools for Artists and Labels
What and When Should You Post
Social media audiences love to get an inside look into the lives of artists and labels.
Posting live shots, sound check sessions, recording, new merch, behind the scenes of a new video, and even photos with fans are all good ideas for posts.
Fans loved to be acknowledged and liking a few of their photos or even thanking them for showing you love only takes a couple of seconds. Reposting a fan’s picture from your show is a good way to build credibility and attract new fans.
Just because fans want to see everything, doesn’t mean you should show them everything. It’s also good to keep your personal photos, personal.
Instagram’s name suggests that you post instantly but that’s not the best case for receiving the most engagement. You can post awesome photos but it means nothing if you’re audience isn’t engaged. Now you can even post in the moment photos to Instagram Stories or stream a live video!
According to Hootsuite, you should think about your audience’s day and try to post according to their location, age, and what time they do their morning insta-scrolling. For example, if you have a lot of fans that live on the West Coast but you live on East Coast, posting at noon EST might be too early. Here at Symphonic, I’ve found that the best time to post is anytime from Monday to Thursday except from 9 a.m. to noon.
Sync Your Other Social Channels
Connect your Twitter, Facebook, and any other third party social media site by simply going to Profile> Edit> Settings. I recommend not oversharing. Creating specific content for each social channel is important.
Show Your Bio Love
Instagram bios are a great way to introduce yourself to the online community. Including information like the genre you specialize in, your specific hashtag, a link to your music always helps to increase your exposure.
Don’t Forget to Use Hashtags
Hashtags may seem confusing or pointless but these little symbols are a vital way for you to communicate with your audience and gain new followers. Check out our tips for using hashtags here.
These tips won’t guarantee you Insta-fame but they will help you to get the ball rolling. If you have any tips that have worked for you, comment them below!