When prepping for the launch of a new album, announcing a release date for your fans may seem like the smart marketing move to make, but doing so can often do more harm than good, and leave artists in a tough spot when said date actually roles around.
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In this recent bit of advice on MusicThinkTank, Janelle Rogers outlines three main reasons why jumping the gun on a release date announcement can be detrimental to an album (and band’s) success.
“Things come up in the studio from financial limitations, scheduling, and creative direction that simply delay the process. By announcing the release date before you’ve completed the record, you’ll cause confusion with your fans and media when you have to change the release date because delays have occurred.”