20,000 to 24,000 tracks are uploaded to Spotify, Apple Music, Napster and other streaming music service every 24 hours. That’s 1 million tracks every 6 weeks. Let’s that number sink in for a moment and imagine how hard it is to break through that much clutter.
In March, Spotify CEO Daniel Ek shared that 20,000 tracks are uploaded to Spotify every 24 hours. Last week at Midem, Bill Patrizio, President and CEO of Rhapsody International/Napster said that his streaming service was not uploading 24,000 track every day.
Before you burn your guitar and bury your head under the blanket, realize that many of those tracks are older tracks, new versions of old songs, live cuts and more not directly competing with your brand new gem.
But still, even if just half of that – 12,000 tracks – are new, that’s a lot of competition.
How do you stand out? It’s not easy, bit it’s what we write about here every day.
