YouTube’s paid streaming service, YouTube Red is offering users a 3 month trial for just 99 cents.
In the music streaming market it seems as though we’ve hit a period where streaming services are reviewing their price points, re-looking the timeframe of free trials and changing the cost of trial periods.
With the rise of more and more streaming platforms in the market it is becoming increasingly difficult for streaming services to stand out and gain significant market share. In a bid to compete successfully and outweigh the competition these services are running promotional campaigns in order to entice new users and hook subscribers from competing services.
Spotify is currently running the same offer as YouTube Red with a 3 month trial for 99 cents, Apple Music gives users a 3 month free trial, and Tidal and Soundcloud Go gives users a 30 day free trial. All of which are hoping that these promotions will surge subscriber numbers and once the trial ends the aim is that the users continue to subscribe and start to pay for the service.
Since YouTube Red launched in October last year, there have been no reports regarding paying subscriber numbers and it’s not really been at the forefront of conversations since it surfaced in the music streaming market.
The Red service has some cool features for its users – It allows them to watch videos and listen to music without ads, and enables users to listen to music in the background whilst exploring other options on their mobile devices. Whilst the 99cent trial will most likely create a surge in new sign ups, getting users to pay the $9.99 a month is another question.
(Image by Rego Korosi, Creative Commons, Attribution-Share Alike 2.0 Generic, cc by-sa 2.0)
The post YouTube Red Slashes Price To Attract Subscribers appeared first on Digital Music News.