‘You Can’t Do Everything Well’ — How This Advice Helped the Founder of TwoBirds and Hatch Focus Her Priorities Posted by June 7, 2018 Leave a comment on ‘You Can’t Do Everything Well’ — How This Advice Helped the Founder of TwoBirds and Hatch Focus Her Priorities Ariane Goldman and Serena Dugan have been close friends for five years, and have learned that the advice they can offer one another is constantly changing but always valuable.