Will an Ice Cream Company Based on New York City’s Serendipity Be Able to Compete Nationwide? Posted byStephen J. Bronner February 14, 2019 Leave a comment on Will an Ice Cream Company Based on New York City’s Serendipity Be Able to Compete Nationwide? The iconic dessert restaurant will stretch its brand for the first time with packaged pints sold in 7-Eleven stores.