Why Should You Hold Onto the Pet Insurer Trupanion (TRUP)? Posted byZacks Equity Research September 2, 2021 Leave a comment on Why Should You Hold Onto the Pet Insurer Trupanion (TRUP)? Trupanion’s (TRUP) long-term growth strategy and the burgeoning pet insurance market make it a stock to hold onto for netting solid long-term gains.