What’s the Secret Behind Van Leeuwen’s Internet-Breaking Ice Cream Flavors? Hint: Egg Yolks and America’s Obsession With Chunks Play a Surprising Role. Posted byAmanda Breen October 18, 2021December 28, 2021 Leave a comment on What’s the Secret Behind Van Leeuwen’s Internet-Breaking Ice Cream Flavors? Hint: Egg Yolks and America’s Obsession With Chunks Play a Surprising Role. Co-founder and CEO Ben Van Leeuwen has been thinking outside of the pint for years. Here’s how the company makes the ice cream magic happen.