Whether you’re in the music business or some other realm of the entertainment industry, the power of fonts cannot be overstated when it comes to marketing. Here we look some valuable lessons in font psychology learned from video streaming giant Netflix.
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Guest post by Bobby Owsinski of Music 3.0
Fonts are a big part of our lives. Every piece of marketing that you’ll ever release probably has or will have at least a couple of fonts, so instead of just picking them at random because they look nice, it’s best to at least have an idea of the power they have. Each one has its own characteristics and makes a huge difference in how our message is perceived. Right now, no company does that better than Netflix with its original shows.
Vennage actually did a study and came up with this handy chart that outlines the font psychology regarding show titles. As you can see, you can break them down into 4 categories – decorative, headline, modern and handwritten. Decorative is considered quirky and fun, headline is bold and dramatic, modern is forward thinking and efficient and handwritten is personal and playful. Netflix is very cognizant about font psychology and even has its very own font, which it calls Netflix Sans. Take a look at the chart and see what you favorite show uses.
There’s so much more to this study and also about fonts in general that’s it’s worth checking out. You’ll see some great title pages, but posters as well. Just like coping licks from your favorite artist, coping some marketing tricks from a successful brand can take you a long way in the right direction.