What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently. Posted by October 4, 2018 Leave a comment on What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently. Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.