According to recent reports, Ticketmaster will be soon selling concert tickets directly through Facebook.
In an interview with Buzzfeed, Dan Armstrong VP and General Manager of distributed commerce for Ticketmaster confirmed the joint venture.
“By putting the ability to buy tickets directly within Facebook we hope that we’re going to provide a more seamless purchase experience and sell more tickets.”
The service will reportedly roll out at the end of the month due to a growing number of people spending a large volume of their time on mobile phone apps as opposed to desktops and laptops.
This is a great move for both parties. It allows Ticketmaster customers more platforms to purchase tickets. Facebook has a massive one billion active monthly users and this new partnership will allow Ticketmaster to market their concerts to a wider audience than they currently have access to.
The joint venture also allows Facebook to offer additional features to its users. In a market place with a growing number of social media platforms it is important for Facebook to diversify its features so that it can keep the younger audience engaged with the service. Also, this is a monetization opportunity for the social media giant as they will reportedly gain a cut of each ticket sale.
Though the tickets can be purchased via Facebook, Ticketmaster still requires people to ‘claim’ them via the Ticketmaster site and app. Also, initially the option to buy on Facebook will be limited to a select group of general admission events but it is expected that this will expand to all concerts and events over time.
(Pixaby Image, Public Domain)
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