The Story Behind the Launch of Gary Vaynerchuk’s Empathy Wines Posted byCarlos Gil March 25, 2019 Leave a comment on The Story Behind the Launch of Gary Vaynerchuk’s Empathy Wines Jon Troutman and Nate Scherotter, co-founders of new direct-to-consumer winery Empathy Wines, share the details on how they started the business with renowned entrepreneur Gary Vaynerchuk.