The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here’s How We Want You to Sell to Us. Posted byNick Wolny June 10, 2019 Leave a comment on The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here’s How We Want You to Sell to Us. For businesses, Pride Month should be about more than slapping up a rainbow and calling it a day.