The Food Industry Is a ‘Gold Rush’ for Entrepreneurs, Says the Founder of Krave Jerky and a $40 Million Marshmallow Brand Posted byStephen J. Bronner December 10, 2018 Leave a comment on The Food Industry Is a ‘Gold Rush’ for Entrepreneurs, Says the Founder of Krave Jerky and a $40 Million Marshmallow Brand Jon Sebastiani, whose first business was acquired by Hershey, now leads snack company Smashmallow.