The Eclipse Is Here! How 10 Companies Are Cashing in on the Event of the Decade. Posted by August 11, 2017August 21, 2017 Leave a comment on The Eclipse Is Here! How 10 Companies Are Cashing in on the Event of the Decade. From Krispy Kreme to Casper, these businesses are rolling out promotions for the big event. Here’s what they’re doing and what you can learn.