The Beatles were one of the latest to distribute their music on streaming services and only made it to the likes of Spotify, Apple Music, Tidal and some of the other key subscription services in late December last year.
Despite their late move to these platforms they have managed to rack up some serious streaming numbers. They have only been present on Spotify for just over 100 days and the service says that during this period of time the iconic British foursome have out-shined other major artists in the music industry like Ed Sheeran, Ariana Grande and Sia.
The rock group now boasts a massive 6.5 million monthly listeners, and of these listeners 67% are under the age of 35.
The Beatles catalogue of songs was released on the platform just two days before Christmas which most likely would have helped to boost streaming numbers. In the first 48 hours of availability Spotify reported that more than 50 million Beatles songs were played, and during the first three days more than 70 million Beatles songs were streamed.
Despite the members of the group parting ways over 45 years ago they still remain relevant today and interestingly enough they are being listened to by a much younger generation than expected. In fact most of the people listening to the songs on Spotify weren’t even born when they released the Beatles released their official last album.
Guess you can’t beat the classics…
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