‘The Alignment Factor’: Market Alignment With Segmentation and Differentiation Posted byRiaz Khadem and Linda Khadem October 29, 2020 Leave a comment on ‘The Alignment Factor’: Market Alignment With Segmentation and Differentiation A new, ongoing series from the authors of ‘Total Alignment’ continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals.