Tahini Is the Hottest New Food Trend. This Founder’s Israel-Made Tahini and Sugar-Free Halva, the Only Sold in the U.S., Saw Rapid Success Despite the Pandemic. Posted byElisette Carlson August 16, 2021 Leave a comment on Tahini Is the Hottest New Food Trend. This Founder’s Israel-Made Tahini and Sugar-Free Halva, the Only Sold in the U.S., Saw Rapid Success Despite the Pandemic. How a full-time mom was inspired to launch a business to encourage people to eat more vegetables.