It seems livestreaming is here to stay, and as the phenomenon continues to grow in popularity, it’s becoming a useful way for bands and artists to grow their audience. Here we look at some livestreaming techniques musicians can use to expand their fanbase. ____________________________ Guest Post from The New Rockstar…
Tag archives: Video
Content ID Still Just Piracy [Maria Schneider]
In this open letter to righsholders, Maria Schneider examines how Content ID, originally billed as a means of protecting copyright holders, has since transformed into way to make money off of ads placed on pirated content. _____________________________________ Guest Post by Maria Schneider on Music Technology Policy Content ID, YouTube’s digital…
Understanding The Monetization Of YouTube Views
While some artists may assuming that they will automatically receive revenue when their videos are viewed on YouTube, turning views into cash is actually a rather complex process, one which we break down and analyze here. _________________________________ Guest Post by Bobby Owsinski on Music 3.0 Many artists and bands think…
1% Of YouTube Channels Getting 93% Percent Of Views
Some revealing numbers recently dropped by Bernstein Research indicate that, despite the massive variety of videos available on the video sharing platform, the vast majority of views go to an elite 1% of YouTube’s channels. _________________________________ Guest Post by Bobby Owsinski on Music 3.0 The numbers in total are staggering….
Making Live Video Part Of Your Music Promotion
Far from being just another flash in the pan music tech fad, it seems live video, be it Periscope or Facebook is not only here to stay, but has also become a key part of an artist’s self-promotion arsenal in today’s music industry. _______________________________ Guest Post by Leticia Trandafir on…
New Facebook Video Features: Suggested/Dedicated Video, Saved Bookmarks
Facebook recently announced that it plans to roll out several upgrades to their video platform including suggested videos, saved videos, and shareable lists, which could have far reaching implications for both video creators and consumers. _______________________ Guest Post from Quarterlab This week Facebook announced several updates to their video platform…
Warner Music Group And Vevo Reach Deal After 7 Year Impasse, YouTube Excluded [OFFICIAL]
WMG will now license select music videos to Vevo. It took 7 years for WMG to overcome the issues of dealing with a company partially owned by its competitors Universal Music Group and Sony. But Vevo on YouTube is conspicuously missing. ____________________________________________ Confiming recent reports, Vevo and Warner Music Group…
How To Get YouTube To Help Promote Your Videos
This how-to piece from Quaterlab advises DIY artists on how they can get YouTube to promote their videos. Here they explain the popular video sharing platform’s layout and the best strategies to employ in order to get your video featured. ____________________________________ Guest Post from Quaterlab One of the most effective…
How live streaming is transforming the music industry… and why that might scare you
Live video is exploding. Facebook Live, Snapchat, Pericope, and for a growing number of musicians, YouNow. But rising consumer demand for unscripted, real-time performances requires an entirely new skill set for up-and-coming musicians. By Dave Marcello, Head of Growth at Audiokite Research – Audiokite helps musicians, labels, and media companies…
Warner Music Signs Vadio Video Deal
Last year, Vadio raised $7.5 million in funding, and signaled a move into music by adding former Vevo CEO Rio Caraeff to its board of advisors. This week, Vadio struck a deal to add Warner Music Group content to their video network. ____________________________________________ Warner Music has signed a deal with…