11 Ways To Promote A Music Video [Kosha Dillz]

Music videos require a lot time and often money to produce, so it’s a shame if no one ends up seeing them. In this piece, rapper Kosha Dillz outlines eleven different methods for promoting a music video to ensure that as many fans (or potential fans) see it as possible….

MTV VMA 2016 – A Full List Of Winners

At last night’s 2016 MTV Video Music Awards, Beyonce stole the show with a "Lemonade" inspired performance, Drake all but proposed to rumored girlfriend Rihanna and Britney Spears hit the stage with a performance that proved the creative distance between her and Ms. B. Here is a full list of…

YouTube Optimization For Musicians

You spent the time, energy, and money creating a music video. Now what? The team at CyberPR has come answers. Posting your video to YouTube won’t accrue the views you want unless you have a bit of strategy. Here are 8 ways to maximize your video’s potential on YouTube. ____________________________________…

YouTube Stats: Is The Service Not As Big For Music As Previously Thought?

Although the music industry has for some time operated under the assumption that music related content made up 40% of YouTube videos, news and drastically different data from Pexeso, offers some very different numbers, suggesting some of the low payout related anger targeted at YoutTube may be misplaced. ____________________________________ Guest…

WATCH: Apple Music’s Cash Money Documentary Official Trailer

Last week Apple Music announced a new deal with hip hop powerhouse Cash Money Records, which will officially begin with a documentary about the label and its founder. Now the trailer has been released. "It’s official… Cash Money makes a power move with Apple Music,’ Cash Money Records founder Bryan…

Spotify, Netflix Tip-Toeing Into One Another’s Territory

Here we look at Spotify’s toe dip into the world of original video content, just as Netflix simultaneously releases music-centric material, while both companies face obstacles to steady growth and profitability. _____________________________ Guest post by Cherie Hu If you didn’t notice Spotify trying to be Netflix NFLX -0.28% last week,…

Vevo Hires Goldman Sachs To Raise Up To $500 Million

Vevo has hired Goldman Sachs to help it raise $3-$500 million, according to The Financial Times. The money will fund international expansion, acquisitions and original programming. UMG and Sony each own about 40% of the music-centered digital video service. Related articles Why Taylor Swift Chose Not To Fight YouTube Taylor…

Building A Fanbase With Facebook Music Video Ads

Thanks to social media, buying advertising to promote music is no longer just for deep pocketed major labels. But where is the best place to spend limited funds? That’s a question we’re working to answer in a series of posts produced with the help of entertainment advertising experts Dash Two….

Ruth B’s Streaming Success: Anatomy Of A Developing Artist [Glenn Peoples]

How was up-and-coming artist Ruth Berhe able to amass 115 million spins on Pandora before her debut album was even released? In this look at DIY done right, we follow Ruth B from her origins on Vine through to considerable success on Pandora. _____________________________ Guest Post by Glenn Peoples on…

Social Music App Eyegroove Shuts Down, Team Joins Facebook. Should Musical.ly, Dubsmash Be Worried?

Video app Eyegroove was an early mover in social music. Now overshadowed by Musical.ly and Dubsmash, the startup is shutting down and most of its team is joining Facebook. __________________________________________ Social music video app Eyegroove is shutting down and key members of its team are joining Facebook, startup CEO Scott…