Facebook is hiring a Director of Global Music Licensing Partnerships. There’s already a lot of music on Facebook, but almost none of it – whether via apps for Spotify and others or in uploaded videos – is licensed directly by Facebook. That’s about to change, but is it part of…
Tag archives: Video
Twitter Video Offering Creators Revenue Share
With high hopes of giving their static user base a boost, Twitter is doubling down on their video offerings, giving creators 70% of the ad revenue garnered of its videos, a greater percentage than either YouTube or Facebook. ___________________________ Guest Post by Bobby Owsinski on Music 3.0 Twitter video is…
4 Key Ways To Get People To Click On Your YouTube Videos
The massive saturation present on virtually every music platform means it has become that much more difficult to get your music to stand out from the crowd, and YouTube is no exception. Here we look at some tips that can give you an edge when it comes to attracting fan…
James Corden Pitches Jimmy Iovine, Eddie Cue, Bozoma Saint John In New Apple Music Ad [VIDEO]
Apple Music unveiled a humorous 2 minute ad Sunday night during The Emmys that features late night host James Carden channeling David Bowie, Slash and The Spice Girls while pitching Apple execs Jimmy Iovine, Eddie Cue and Bozoma Saint John ideas for a new marketing campaign. WATCH: __________________________________ Related articles…
YouTube Launches "Community" Direct To Fan Tools
YouTube has been working to to make its network more creator friendly, with better conversion tools, analytics and now a direct to fan social network that enables creators to communicate with fans. But will it be enough to fight off Facebook and other competitors? __________________________________ A new Community tab on…
Warner Brothers Reports Own Site As Illegal
As the popularity of takedown notices continues to grow, some are taking things a little too far including, it seems, Warner Brothers Pictures, a company which accidentally requested Google remove Warner Brothers’ own website from its search results. _______________________ Guest Post by Bobby Owsinski on Music 3.0 If you haven’t…
4 Steps For Boosting Your YouTube Channel’s Performance
When it comes to increasing the performance and view count of your YouTube channel, ensuring that the content is packaged and organized properly cannot be overlooked. Here we look at four techniques for improving your channel’s performance. ________________________________ Guest Post by Mike Baldo on The Daily Rind of The Orchard…
How Record And Upload 360 Videos To YouTube, Facebook
360 video, more accessible and easier to create than either virtual or augmented reality, can still give artists a unique and engaging way of communicating with fans. Here we take a closer look at 360 video and how it can be implemented into your overall video strategy. ________________________________ Guest Post…
Sonos Smartly Extends Speaker Control To Spotify App, Amazon Echo, Pandora [UPDATED]
I’ve always loved my Sonos multi-room speaker system. It’s a near perfect combo of size, fidelity and wireless convenience. My single beef has been that using Sonos speakers meant using the Sonos app as a controller. And it works well, I missed some features that I enjoyed on Spotify, Pandora…
VMA Ratings Fall Dramatically On MTV, Sister Stations, But Soars On Social Media
Viewership for Sunday’s MTV’s Video Music Awards fell dramatically for the second straight year, even as related action on social media soared. But what does MTV expect when they repeatedly produce a show designed primarily to create tweetable moments? ____________________________________ The 2016 VMAs, which featured performances by top tier artists…