YouTube Delivers Fans, But There’s A Big Value Gap [Russ Crupnick]

Although the high volume of music traffic which YouTube attracts would make it seem as though the platform is the industry’s best friend, the value gap which the service perpetuates has earned it a fair amount of ire. ____________________ Guest post by Russ Crupnick of MusicWatch In many ways, YouTube…

Twitter Adds Live Video Broadcasts

Twitter has just announced that all users can create and Tweet live video from the Twitter app "powered by Periscope". The specifics of the move calls into question the future of Twitter’s Periscope app. ___________________________ Much like Facebook and Instagram, Twitter has added the ability to broadcast live video. To…

Instagram Launches Live Video Broadcasts, Facebook Adds Live 360

Earlier this year Mark Zuckerberg pledged that video, particularly livem would become that linchpin of Facebook and now he’s expanded his aspirations to include Facebook owned Instagram. ________________________________ Last month Instagram said it would be adding live video broadcasts, and yesterday it made the feature available to all accounts. You…

How To Launch A Viral Dance Challenge: Taylor Girlz Explain

In this piece we look at the remarkable success story of Atlanta trio Taylor Girlz and what the group has done in order to grow their popularity and launch multiple viral dance challenges. _____________________ Guest Post by Emily Blake on Next Big Sound If you’ve been keeping an eye on…

YouTube By The Numbers: 1 Day, 300,000 New Videos + More Surprising Stats

A new look by Pexeso at a day in the life of YouTube has revealed some interesting numbers. It seems music has drifted out of the spotlight somewhat, now coming in at fourth place behind things like gaming and blogs. _____________________________ Guest post by Bobby Owsinski on Music 3.0 A…

Why DJs Are Doing Documentaries Now

The life of a DJ can certainly seem glamorous, with a lot of time spent out in clubs, listening to great artists, and meeting fun and interesting people, but as with any creative industry, being a DJ also requires a certain amount of self-promotion and marketing. _______________________ Guest post by…

UPDATED: YouTube Pays Just Over $1 Per Music User Yearly vs $18 For Spotify, Says IFPI

[UPDATED] Earlier this week, YouTube shared that it had paid in excess of $1 billion to the music industry in the last 12 months. It’s an impressive number; but not nearly big enough, according to global major label trade group the IFPI, who says that even the much maligned Spotify…

Vevo Names New Artists To Watch 2017

Music video destination Vevo is in the midst of another makeover and part of it includes a greater commitment to developing new artists. To that end, they’ve released a Ones To Watch 2017 list that their analytics suggest are set to take off next year. _____________________________ Ones To Watch 2017…

"Best Of The Fest" To Bring Major Music Festivals To A Big Screen Near You

Live concert video streams – from D.IY. (StageIt, Facebook Live) to 360 and virtual reality productions – are poised to explode in 2017. Now LiveXLive, KAOS Connect and Screenvision Media are partnering to broadcast music festivals to local movie theaters. __________________________________ Content company Loton Corp’s LiveXLive subsidiary has partnered with…