Here progressive composer and instrumentalist Adrian Belew shares the process behind his construction of the score for Pixar’s recent animated short film Piper, as well as his unique approach to instrumentation and music tech. _________________________ Guest post by Leticia Trandifir of Landr It’s hard to image the mind-boggling amount of…
Tag archives: Video
13 Tips For Using Facebook Live From Hootsuite’s Social Media Team
Facebook Live provides a unique opportunity for audiences to connect with musicians and bands behind the scenes and foster a real human connection between them. Here the social media team at Hootsuite share how the service can allow for a raw, authentic sort of marketing. ________________________________ Guest post by Dara…
Ed Sheeran’s Streaming Success Spreads To YouTube, "Divide" Passes 1 Billion Views Just Days After Release
Ed Sheeran appears to have cracked the streaming music marketing code. Alongside a record breaking debut on Spotify – including smashing first day, one day and other records – his new release "Divide" is finding the same massive success on YouTube. _______________________________________ Ed Sheeran’s new album “÷” [Divide] has topped…
How Accurate Are All Those Music Subscription Subscriber Numbers?
In the wake of Spotify’s big announcement that they had recently hit 50 million subscribers, Chris Castle takes a moment to examine the accuracy of streaming companies reports regarding just how many committed paying customers they really have. _________________________________ Guest post by Chris Castle of Music Tech Solutions All of…
YouTube Stats That Will Blow You Mind
YouTube is currently the streaming service that the music industry loves to hate. But for almost everyone, it is also unthinkable to go without the video behemoth as a marketing channel. After all, YouTube now has over a billion users – almost one-third of all people on the internet. More…
Music Supported Advertising: The Weeknd’s H&M Spring Icon Collection
The Weeknd has partnered with H&M to design a clothing line based his personal style. The 25 piece “Spring Icons” collection was teased this week with a new commercial: "I don’t believe in icons. Or at least, I don’t look for them. I know that they’re out there, but they…
YouTube Views Double In Single Year To 1 Billion Hours Every Day
YouTube has become the service that the music industry loves to hate. But with stats like those just released, YouTube is also a medium that music would miss dearly if it went – or was pushed – away. _____________________________ As of late last year, users are watching 1 billion hours…
"YouTube Can Do Better" – Black Keys, Rush, Cee Lo, Others Call For DMCA Reform [WATCH]
In stark contrast the intellectual and economic arguments that made up most of the filings with U.S. Copyright Office over "safe harbors" and the Digital Millennium Copyright Act, a new one offers a simple, silent video message from top artists. Over 60 seconds of silence, white letters on a black…
4 Ways A Great Graphic Designer Can Help Musicians Market Their Music
While having quality music is import, the impact the visuals have on your brand as an artists, and on connecting with fans and selling your music in general, cannot be understated. Here we look at four ways in which a good graphic designer can benefit you as an artist and…
Everything I Know About Digital Entrepreneurship, I Learned from YouTube
Here Peter Hollens outlines how YouTube can work as the perfect combination business school and incubator for the eager digital entrepreneur, as it allows artists to learn how to foster a community of fans while simultaneously allowing them the develop vital business skills. _____________________________ Guest post by YouTube artist and…