YouTube Ad Debacle Continues: Creators Concerned About Falling Payments, Vevo says: "We’re Safe!"

A growing number of creators and musicians with popular videos on YouTube are worried about a drop in income thanks to a spreading boycott by major advertisers upset that their ads have been placed alongside controversial videos. ________________________ “If you’re seeing fluctuations in your revenue over the next few weeks,…

Apple Puts Another Nail In Snapchat’s Coffin

Aprecently announced a plan to launch the service ‘Clips’ in April. Although an obvious challenger to Snapchat, Clips is different in that, rather than seeking to build a network of its own, it plans to work through the already existing platforms of Snapchat, Instagram and Messenger. _____________________________ Guest post by…

5 Simple Ways To Drive More Video Views On YouTube

For artists with a song and video they’ve worked hard on and are eager to share with fans, there are several ways to optimize content on YouTube in such a way as to drive up fan engagement. Here we look five easy ways. __________________________ Guest post by Chris Robley of…

YouTube Add Boycott Widens, Could Cost Google $750 Million

A widening YouTube ad boycott could cost Google $750 million or 7.5% of total revenue, according to analysts at Nomura Instinet. Shares of Google fell 4.5% Friday, continuing a multi-day downward trend. _________________________ The ad boycott began when major advertisers were chastised publicly for running ads alongside offensive videos including…

Google Stock Fell Again Friday As YouTube Ad Boycott Continues

Shares of Google fell 4.5% Friday, continuing a multi-day downward trend. At one point Friday, the stock was down almost 9%. The drop came as a growing number of major advertisers boycotted Google and YouTube, after it was revealed their ads have appeared alongside videos promoting terrorism and offensive content….

Follow The Money: Solutions For Google’s Issue With Defrauded Advertisers

After YouTube’s debacle with their advertising partner’s content appearing alongside hate videos, Google is looking for a way solving it’s defrauded advertiser issue before more companies pull out, something which can likely be done tracing the money. ________________________ Guest post by Chris Castle of Music Tech Solutions "Americans are freedom…

Stock Falls As AT&T, Verizon, Others Join Google, YouTube Boycott

Shares of Google struggled on Thursday, continuing a multi-day downward trend. The drop came as a growing number of major advertisers boycotted Google and YouTube after it was revealed that their ads have appeared alongside videos promoting terrorism and offensive content. _________________________ AT&T, Verizon, Johnson & Johnson, GSK and Enterprise…

Can Hits Be Predicted By An Algorithm?

We may like to the think that any one song’s success is determined by the preferences and tastes of music consumers, but as artificial intelligence plays an increasingly large role in our lives, the question has been raised if the next hit can be predicted by an algorithm. ______________________ Guest…