Tag archives: Marketing

Don’t be so quick to blame your marketing campaign. Ask yourself these five questions first.

You don’t need to be a neuroscientist or have a big budget to start upping your conversions immediately.

The right persona-building strategy can sharpen your messaging and maximize your brand’s impact on buyers.

The more specific your message is, the greater impact it will have on your intended audience. Here’s why.

In the age of information, owning consumer data can be the difference between growth and stagnation.

Companies are needing to completely re-shift their marketing strategy to win customers’ trust. Here are a few ways businesses can show authenticity in their marketing.

To show you the power of good advertising, I’m taking one real ad and fixing it up. Behold the power of direct-response strategies!

All the work you put into creating incredible content is meaningless if you aren’t considering the context in which it will be consumed. Here’s why.

Understanding TikTok may seem daunting for you and your marketing team. But, following these four easy rules will help create viral content.

The automotive industry has to have a unique approach to marketing. Here’s what they need to consider.