While those who bemoan the streaming economy will be quick to point out the difficulty of making a living solely off of streaming, there is still tremendous value for artists in making their music available on streaming services, particularly where data gathering is concerned.
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In this most recent post from MusicThinkTank, Lisa Occhino explains why access to streaming data is so important, and how artists can get their hands on it.
“Instead of hyper-focusing on your total stream count, pay attention to actionable metrics, which help you make data-backed decisions that actually have an impact on your music career growth. Specifically, this can include things like how engaged your followers are, which demographics are most engaged, and which tracks are being shared and saved to playlists.”