Spotify’s Discover Weekly Is A Hit: 40M Listeners, 5B Tracks Streamed, Artists Adding Millions Of New Fans

With fanboy like zeal, I’ll admit that Spotify’s Discover Weekly is one of my favorite features on any streaming service. (Though, I’m also excited about Slacker’s new programming.) Stats from Spotify show that millions of others have also experienced the eerie accuracy with which Discover Weekly unearths great music that fits their specific tastes.

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40 million listeners have streamed nearly 5 billion tracks on their Spotify Discover Weekly playlists since its launch in June of 2015. Updated every Monday morning, Discover Weekly gives users music recommendations, tailored specifically to them and delivered as a playlist.

Discover Weekly Proving To Be Good For Artists

Discover Weekly is also proving good for artists. 8,000+ artists has added more than half of their listeners in the last month from Discover Weekly alone. Several, like BØRNS and Halsey have been discovered by over a million new listeners through Discover Weekly. And others like Transviolet, TastyTreat, and Safakash – all of whom have over half their monthly listeners coming from Discover Weekly – have used that bump to meaningfully grow their fanbase, says Spotify.

Discover Weekly Stats

More than half of all Discover Weekly listeners come back the following week.
More than half of all Discover Weekly listeners stream at least 10 tracks from it each week.
More than half of Discover Weekly listeners go on to save at least one song to their own playlist.
Discover Weekly is most popular with the 25-34 age group, closely followed by the 55+ age group.
The top three genres streamed from Discover Weekly since its launch are 1) pop 2) indietronica 2) indie pop.
Sweden, Switzerland and Germany are the countries most engaged with Discover Weekly.
The peak streaming on Mondays occurs at 8:00-9:00 am local time in the U.K.

Global Top Discover Weekly Tracks