[UPDATED] Spotify passed 200 million monthly active at the end of 2018, Dustee Jenkins, Spotify Head Of Global Communications shared during an interview at CES yesterday. Jenkins promoted the streamer’s push into podcasts and shared that podcast listeners also consume more music than average on the platform.
Spotify had 191 million users as of it’s November 1st report to investors.
In 2018 , the streamer launched in seventeen new markets, including Israel, Romania, South Africa, and Vietnam, plus thirteen in the Middle East and North Africa. As of the end of the year, Spotify was available in 78 markets worldwide.
“And there’s no sign of slowing in 2019,” writes Spotify. “The opportunities ahead continue to be massive and exciting, and we look forward to continuing to engage with new listeners across generations and continents.”
Podcast Push
“We believe there is a future – a significant opportunity in podcasts. It’s a game-change,” according to Jenkins, who added that podcasts and content diversity are also drawing more new users to the Spotify.
Two additional big podcast pluses for Spotify are that unlike musicians, podcasters are not paid every time content is streamed, and the more time users spend on the streamer, the more chances they have to deliver advertising.
Watch the full interview via Cheddar here.