Search engine optimization is important for getting noticed as a band or artist, but as with any optimization project, knowing one’s keywords first is absolutely essential.
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In this new post on MusicThinkTank, Wes Wells breakdowns effective use of keywords for any band or artist looking to optimize their digital presence.
“Say you’re a piano teacher in Albany, NY. Without doing any research, you might assume that getting high search rankings for a keyword like “piano teacher albany” will bring traffic to your website.
But actually, people are more likely to search for “piano lessons albany”. And they’re even more likely to search for “piano lessons albany ny”.”